Add Google Analytics

This help article will show you how to add Google Analytics to your ShopRoller shop.

First you need to create an account in Google Analytics.  You can do this  HERE. Once the account is created, you need to copy the Google Analytics code into the Google Analytics settings of your shop.

In the ShopRoller Google Tracking settings, you can use either only the GA4 set up or only the Tag Manager. If you want to connect Tag Manager in addition to GA4 in your shop, you should configure only Tag Manager in your Google Tracking settings and then link GA4 to your Tag Manager (in the GTA account settings). Then the shop's GA data will be reflected in the Tag Manager.

1. Open Google Tracking in the admin

• First log in to the shop admin
• From there, select Addon, then select Analytics and choose Google Tracking. 

2. The Google Tracking setup page will open. 

• In the first section, you find the settings to add Google Analytics 4 to your shop.
• In the second section, you can set up Google Tag Manager.
• In the third section, you can set up Google Ads

In this article, we will discuss setting up Google Analytics.

3. Set up Google Analytics 4 and add the GA code. 

• Add your GA4 tracking code to the Google Analytics settings.
• The code is in the format: G-XXXXXXXX

3. Using the Advanced Form

• Enter your Google Analytics javascript code in the Full code field, that opens when you choose Advanced form.
• Do not enter the tracking short code (measurement ID) in that fielt! It only applies for the Google Analytics Basic form.
• Use one code at a time, in the GA settings.
• Add either the GA4 code as javascript or the shortcode added to the Basic form, not both. The Advanced form is used only as an addition to the standard solution.